Companies spend thousands of dollars when they outsource their keyword research. Because you need great keywords to bolster your inbound marketing efforts, you may be able to justify the costs. Fortunately, however, there are plenty of free options online at your disposal.

Here are a few top picks:

  • Google AdWords Keyword Planner: If you are trying to make friends with Google, it only makes sense to embrace the company’s own tools to make an optimal impact with your digital marketing strategy. Even if you’re not employing a PPC campaign, the concept of AdWords is still the same: publish words that your consumers will actually be searching for. Keyword planner will allow you to perform keyword research, help you build a great keyword list, and provide statistics with historical data and forecasting information.
  • Bing Ads Intelligence: It’s important to not focus on a single search engine. When you create a Bing Ads account, you’ll have the ability to incorporate their Excel Add-On into your keyword research toolbox. By simply entering your website’s URL or a few keywords into the new tab that appears in Excel, you can generate new keywords and gain insights about traffic and bids for PPC advertising.


  • Keyword Spy: No marketing plan will be successful if you don’t know what your competitors are up to. Keyword Spy allows you to see which keywords your competition is using so you can get a leg up with your audience. If you are in a highly competitive market, this tool may provide you with optimal keywords for your region. The free trial allows you to test drive this tool before you commit.
  • Local Keyword Generator: Brick-and-mortar stores rejoice! This tool aids with geo-targeted marketing. Simply plug in your zip code, a search radius, and a list of keywords you would use to describe your business. The generator will then give you a list of keywords and neighboring cities you can incorporate into your content marketing campaign.  

Not sure you are ready to concoct killer keywords on your own just yet? Perhaps it’s time for you to visit the Zeeblu Marketplace!