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Sure, a rose by any other name would smell as sweet, but you won't always be that lucky. In fact, when you're talking about most things in life, the words that describe them will often make or break the experience. If you're in the process of brand development, it's imperative that you stop and smell the roses before you get too ambitious and lose track of your marketing vision.
You've decided to go on a road trip. You've gassed up your car, thrown some snacks in the backseat, and headed out to the explore the wide open pavement before you.
What could go wrong?
Successful inbound marketing requires some fundamental components. For example, your well-designed website and active social media accounts attract searchers to your site and entice them to look around. Once there, compelling content inspires visitors to click through relevant articles, CTAs and landing pages.
Creating an inbound marketing strategy is like planning a road trip. Just as you've created seemingly tangible representations of your target personas it's a good idea to physically draw a map of your projected inbound marketing journey.
Website Design is not a one-and-done enterprise. Yes, the final design, fonts, logo and graphics should remain fixed for quite some time; however, content, titles, meta descriptions, tags and so on, will evolve in response to the website users’ experience, the most recent Google algorithms, and inbound marketing trends.
Every website is designed for the same purpose: attract visitors, gently nudge them into qualified leads, and to nurture those leads into sales.From design and development, to content creation, social media interactions, graphics and videos, live event coverage and so on.
There are plenty of fish in the sea, so when you’re courting your potential consumers, how do you make sure people fall in love with you and stop looking for another? You need to be so magnetic that you stand out as a match made in heaven, but there is a science to Website Rules of Attraction.
The first mission of inbound or digital marketing is to get people to your company's website. That part is a bit trickier because, in addition to looking great, website content must be compelling enough that visitors click-click-click their way to a magnetic CTA.
Creating an inbound marketing strategy is like planning a road trip. You identify where you’re at, determine where you want to go, and plan the best means of getting there – one reasonable rest stop at a time.
Digital Marketing 101- Part 1
In today’s hyper-competitive market it is more important than ever to stand out from your competitors. In taking the extra steps to communicate with your clients and audience you are differentiating yourself and helping the public understand your brand’s altruistic roots.
In any business, there's a certain workflow to the day. You're trying to get your product or service from Point A to Point B based on the algorithms that define the ebbs and flows of your business. In terms of bolstering your brand, marketing workflows can mean incredible things in terms of increasing the efficiency of your efforts.
Your website is your first impression and the foundation of your inbound marketing strategy. An effective website will attract traffic, engage and educate visitors, and convert those visitors into leads, customers, and loyal fans of your business.
If website pages don't load quickly enough, visitors bounce to the next result on the SERP. If websites lack the information they're looking for, users lose interest. If content language isn't targeted to specific demographics, targeted demographics find a website that does. This is why website optimization is so important.
Today's cyber real estate comes at a premium, and if you're not focusing the right energy on your inbound marketing efforts, you're losing customers to your online neighbors before they even know your address. That being said, if you want the search engines to send visitors your way, you need to focus on proper keyword research.
The Benefits of Business Blogging Want a quick way to get your website visitors to convert to loyal customers? Offer them something valuable that other brands’ digital marketing campaigns don’t – a business blog filled with results-oriented content. Business blogging comes with a host of benefits; here are what we consider to be the top 10.
Don’t let anyone tell you differently – email isn’t dead. Heck, it isn’t even sick. And while it’s true that email marketing trends come and go, email marketing itself remains an extremely cost-effective and powerful tool for inbound marketing campaigns. Want some numbers to back that up?
Sure, a rose by any other name would smell as sweet, but you won't always be that lucky. If you're in the process of brand development, it's imperative that you stop and smell the roses before you get too ambitious and lose track of your marketing vision.
Here’s a little inbound marketing secret – great content without a content distribution strategy is nothing more than words on a screen. Jonathan Perelman, former VP at Buzzfeed and now Head of Digital Ventures at talent agency, ICM Partners, put it best: "If content is king, then distribution is queen, and she wears the pants."
Digital Marketing 101- Part 1
In today’s hyper-competitive market it is more important than ever to stand out from your competitors. In taking the extra steps to communicate with your clients and audience you are differentiating yourself and helping the public understand your brand's altruistic roots. Digital marketing is the most efficient way of going about gaining loyalty from customers.
The process has always been the same in hospitality when it comes to evaluating technology tools. Decide you may need something. Reach out and find a group of vendors you think may be able to do the job. Evaluate those vendors in terms of fit and price. Then make a vendor decision and spend the money hoping the business impact opportunity is real and if it is – you can figure out how to use the tool to go get it.
Over the past two years Strategic Bar Solutions (SBS) has traveled the United States visiting hundreds of hotels performing Assessments. The goal of these visits was to bring an experienced bar business eye to a hotel bar situation and deliver feedback to property GM's and F&B leaders.
Hotels & Resorts have always faced the challenge of targeting the needs of a hotel guest for a place to relax at the end of a long business or travel day – and yet still be able to pull non-hotel guests into their bar/restaurant venues.
The key to any inbound marketing strategy is to develop information assets, valuable knowledge or items which people on the internet will connect or exchange their email address to secure. In so doing that potential customer becomes connected to your business.
It’s always the same question. I know my existing digital marketing program is not effectively connecting with potential nonhotel guests for our F&B operation, but what options do I have?
Over the past two years I’ve traveled the United States visiting hundreds of hotels performing Assessments. The goal of these visits was to bring an experienced bar business eye to a hotel bar situation and deliver feedback to property GM’s and F&B leaders on observed