Simplifying Your Site, As Easy As RWD

Keep Your Visitors Engaged by Keeping Your Site Simple

Responsive web design (RWD), is the single most important thing that you can do for your web design in Santa Barbara. Every year the mobile industry takes a bigger chunk out of the web access market. People simply aren’t sitting at a desktop at home anymore. Even when they are at home, they’re using mobile devices.

Without getting into a lot of industry jargon, RWD is basically a type of web design that utilizes a platform that provides a seamless and easy navigating experience for your visitors. This is accomplished through using a fluid grid concept, which calls for page elements to be sized in percentages instead of absolute units. This also goes for images. What this means, is that as the browser window changes in size and shape (mobile), all the site content changes proportionally, allowing the site to work properly no matter what device the user is on.

The Pew Research Internet Project (PRIP), has put together some telling statistics for the use of mobile devices.


According to PRIP:

90% of American adults have a cell phone

58% of American adults have a smartphone

32% of American adults own an e-reader

42% of American adults own a tablet computer

Here are some ways that PRIP is classifying the usage:

67% of cell owners find themselves checking their phone for messages, alerts, or calls — even when they don’t notice their phone ringing or vibrating.

44% of cell owners have slept with their phone next to their bed because they wanted to make sure they didn’t miss any calls, text messages, or other updates during the night.

29% of cell owners describe their cell phone as “something they can’t imagine living without.”

These numbers have undeniable implications when it comes to your business’ online presence. For instance, are you running a website promotion in Santa Barbara? Where are your potential customers accessing these promotions? If you’re not using a RWD, you are losing contacts. You need to make sure that these promotions are easily viewable on mobile devices. This means that they need to load quickly, navigate without issue, and allow access to people while on-the-go.

This is also the case for social media in Santa Barbara. “44% of cell owners have slept with their phone next to their bed…” This shows an alarming connection that people have with content that is delivered via a mobile device. Do not miss out on potential clients because you are not using an RWD optimized site.

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