1. Consider starting a Podcast. Don’t start a Podcast about your product or service but around an interest your type of customer has that uses your product or service. Podcasts rank very well in Google and it also gives you a chance as the business owner to build a solid virtual relationship with your listeners. People do business with people they recognize, like and trust. Chris Rowe, CEO of Jet Digital Marketing, raves that “When my team has used podcasts as part of our marketing strategy, we have seen amazing successes in increased traffic and higher conversion rates.”
2. Consider publishing a book. Business flows offline and online to the authority leaders in the industry. Publishing a book can make you an authority and with using Amazon Publishing it’s extremely easy to do. It can get you press attention and can help you build amazing relationships with your readers that your competitors aren’t doing. Even easy, and more accessible to millennials, is offering a free ebook online.
3. Single does not always mean mingle. Remember that viewers of single product pages on your site will not click the buy now button immediately, and offer them other options such as email alerts if you drop the price or add new styles or other similar products to your site. Also, with the popularity of sharing products via Pinterest, Facebook and Twitter, add a pop-up thank you message to shoppers who share and ask if they’d like to leave their email for similar price and option alerts. Oliver Cookson, the CEO of Gonutrition.com, is convinced that his customers appreciate the chance to look around the website: “Our customers like our low-pressure but persistent online presentations.”
4. Don’t be afraid to show off your philanthropic side. A brand’s main focus has almost always been revenue, marketing to consumers to get them to buy more. As consumers become increasingly aware of the world around them, they start noticing a desire to help in some way. In 2015, e-commerce marketers who show their clients what they are doing to make the world a better place while improving the bottom line will be rewarded with loyalty.
E-commerce really lends itself to campaigns on web and mobile that highlight corporate social responsibility as well as ways to help the consumer through the products that are sold. E-Newsletters can be used to build momentum toward a brand’s cause, as well as traditional in-site displays.
5. Mine your data like you would mine for gold. Kristian Nielsen is the CEO at Honolulu Hi 5, and he promises increased revenue from the smart use of sales statistics and patterns: “There’s nothing nerdy about mining for data when dealing with customer patterns – it’s a great money maker!”
It is a commonly observed online shopping behavior that customers switch between mobile, social, and web channels for just one purchase. This cross-channel activity reveals huge amounts of information about their preferences. So it’s essential for companies to follow that thread of interactions and customize display in a manner that would increase the chances of conversion.
“Since more and more high fashion e-commerce store owners are already adopting the strategy of omni-channel presence, personalization will be on a high wave in 2015” says Michael DeLuca, Internet Retail Manager of Rissy Roo’s.
6. Don’t overlook email and keep them fresh. Kent Speedy, Chief Sales Officer of Direct Liquidation, an electronics refurbishing and resale corporation, believes that emails are an overlooked source of both new customers and customer retention. Changing a few basic elements in emails to give it a more customized feel takes only ten extra seconds but can push conversions to new heights. All you have to do is try to add value in emails – a product to enhance the look (upsell), a magazine subscription to stay on track of fitness (cross-sell), or just a tip to use the purchased product in a unique manner (to show that you care).
Original article posted on Forbes