All Posts By Scott Martiny

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Is your hotel bar/restaurant getting left out in the cold in your hotel marketing program?

Over the past two years I’ve traveled the United States visiting hundreds of hotels performing Assessments. The goal of these visits was to bring an experienced bar business eye to a hotel bar situation and deliver feedback to property GM’s and F&B leaders on observed opportunities and ideas on how to go after those opportunities....
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Content Management in Hotel-Resort Bar/Restaurants?

When you look at the various content you deliver to the outside world via digital marketing channels, the view is sometimes surprising. Anything you deliver digitally, your website, your Facebook page, Instagram, YouTube, your newsletter, even your presence in various listing pages is content. But also things other folks deliver digitally that has any reference...
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10 Quick Fix Website Optimization Tips

Your website is your first impression and the foundation of your inbound marketing strategy. An effective website will attract traffic, engage and educate visitors, and convert those visitors into leads, customers, and loyal fans of your business.   There are a number of pitfalls to avoid when it comes to website design. If website pages...
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