Daily Archives: October 14, 2016

websitenew

Plan Your Content Distribution

Simply designing a content marketing strategy is not enough. A comprehensive distribution plan is key to every successful content marketing game plan. Here are the channels we believe should take precedence in your distribution plan: Website: Feature new pieces on your home page in a “What’s New” section. Blog: Regular posting will grow your audience....
Read More
clock

Inbound Marketing Checklist

Use the following 5-point checklist to see whether your company is using an integrated inbound marketing design. Do You Integrate Social Media? Are your social media pages integrated in a way that makes sense? If so, what do users see when they click on them? Is there visual flow between website pages and social media...
Read More
ZeeBlu_LandingPage_060116_01

Step 5: Get Friendly With Metrics

Creating an inbound marketing strategy is like planning a road trip. You identify where you’re at, determine where you want to go, and plan the best means of getting there – one reasonable rest stop at a time.

Just as you’ve created seemingly tangible representations of your target personas (if you haven’t done that, we’ll schedule a “stop” along your roadmap…), it’s a good idea to physically draw a map of your projected inbound marketing journey.

Read More