- October 14, 2016
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Creating an inbound marketing strategy is like planning a road trip. You identify where you’re at, determine where you want to go, and plan the best means of getting there – one reasonable rest stop at a time.
Just as you’ve created seemingly tangible representations of your target personas (if you haven’t done that, we’ll schedule a “stop” along your roadmap…), it’s a good idea to physically draw a map of your projected inbound marketing journey.