Want a quick way to get website visitors to covert to loyal customers? Offer them something valuable that other brands’ digital marketing campaigns don’t – a business blog filled with results-oriented content. Business blogging comes with a host of benefits; here are what we consider to be the top 10.

  • Increased Traffic
    Effectively promoted integrated blogs can see traffic increase between 300% to 2000%. This gain in traffic then increases the number of inbound links, which in turn garners additional search equity. Nice!
  • Increased Search Equity
    Every day, search engine crawlers are on the hunt for unique, well-crafted content. They look for fresh text, headlines, titles and links with descriptive anchor text and reward the sites that contain them.
  • More Inbound Links
    Great content connects with readers on an emotional level and inspires them to share that feeling with others. Most people who share online do so because they think their friends and family will be interested, and some studies suggest that referred visitors are two to four times more likely to convert.

→ Turn your blog into an inbound marketing strategy like a pro!

  • Faster Sales
    People who read your blog posts gain valuable insight into your brand’s philosophy and business approach. By the time they contact you for more information, they are already more qualified leads, as you have tapped into their need for a solution.
  • Thought Leadership
    Well written blogs get shared. As the word spreads, your suppliers, competitors and other people will organically link to you. Before you know it, you’re a thought leader and authority in your industry.
  • Brand Building
    Even the best home or landing page can’t compare to a well-written blog. Your brand’s personality gets to really shine and your business is reflected in the best possible light. It’s also the place where customers can connect to and learn to trust your brand.
  • Fresh Content
    Blogging is an excellent way to stay fresh without constant changes to your website. Update information on products or services, react to industry news and share tips. It’s faster than a press release and you maintain control of what you want to say.
  • Better Customer Engagement
    Blogs are more personal and thus more social. You and your readers can share them across social media platforms to help your brand build a community of followers. Remember that social interaction is a 2-way street. Encourage comments.
  • Save Time & Increase Productivity
    Notice the links in this blog post? That saves potential leads a lot of time in their research and they’ll appreciate your effort. Another great time saver is re-purposing blog posts into email campaigns and newsletters. Both are great for sparking renewed interest in your service or product.

Blogging as Inbound Marketing Strategy

There’s been a lot of talk recently about the death of blogging, but to paraphrase Mark Twain, those rumors are premature. Blogging isn’t dead – it isn’t even ill. Blogging, like everything else, is in a transitional phase. The old-school way of blogging is simply evolving, but blogging itself remains an important digital marketing tool.

A blog is one of the key components of a successful inbound content marketing campaign. As far back as 2014, studies found that marketers who used blogging as part of their inbound marketing campaigns were 13x more likely to realize positive ROI. And companies who blog report they receive 97% more links to their websites. To cut to the chase: blogging is not an option for your business, it’s a necessary part of your overall inbound marketing plan.

Some experts like to refer to effective blog content as the match
that starts the inbound marketing fire

Blogging was originally intended for personal expression, but business blogging is less about the self and more about experiencing empathy with your customers. A blog that is customer-focused does a much better job of reader engagement. It also allows you to create targeted content for each buyer persona, giving them a more relevant experience.

Some experts like to refer to effective blog content as the match that starts the inbound marketing fire. A compelling blog is a great driver of new traffic, and serves as a content feed for social media posts, as well as teasers for email marketing campaigns. If you want to gain a competitive online edge, it’s essential to make blogging one of your digital marketing techniques. As part of your overall inbound marketing plan, it can make a huge difference to your website’s search visibility, leads and sales. Best of all, it offers potential customers something of value, and that’s what inbound content marketing is all about.

→ The secrets to how top companies turn their blog into the center of their marketing strategy.