Almost every aspect of an inbound marketing roadmap can be handled in-house, but this one can stymie even the most dedicated of marketing professionals. Why? Because metrics and analytics are best handled by those who understand the nuances of numbers, and that’s not most people.
However, analyzing metrics (analytics) is where it’s at when it comes to learning what your customers and prospective customers want – and what turns them off.
Their actions, bounces, page visits, eNewsletter opens/click-thrus – all of this data paints a coded set of directions telling you how to proceed towards inbound marketing success.
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