Category: Inbound Marketing

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Step 5: Get Friendly With Metrics

Creating an inbound marketing strategy is like planning a road trip. You identify where you’re at, determine where you want to go, and plan the best means of getting there – one reasonable rest stop at a time.

Just as you’ve created seemingly tangible representations of your target personas (if you haven’t done that, we’ll schedule a “stop” along your roadmap…), it’s a good idea to physically draw a map of your projected inbound marketing journey.

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loyal

How to Turn Customers Into Loyal Fans Using Digital Marketing

Digital Marketing 101-Part 1 In today’s hyper-competitive market it is more important than ever to stand out from your competitors. In taking the extra steps to communicate with your clients and audience you are differentiating yourself and helping the public understand your brand's altruistic roots. Digital marketing is the most efficient way of going about...
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Roadmap

A Roadmap to Inbound Marketing

Creating an inbound marketing strategy is like planning a road trip. You identify where you’re at, determine where you want to go, and plan the best means of getting there – one reasonable rest stop at a time.

Just as you’ve created seemingly tangible representations of your target personas (if you haven’t done that, we’ll schedule a “stop” along your roadmap…), it’s a good idea to physically draw a map of your projected inbound marketing journey.

Read More