In any business, there’s a certain workflow to the day.  You’re trying to get your product or service from Point A to Point B based on the algorithms that define the ebbs and flows of your business.  In terms of bolstering your brand, marketing workflows can mean incredible things in terms of increasing the efficiency of your efforts.

Before you take the helm of the ocean of marketing possibilities that lay before you, heed these tips to help your content marketing strategy sail towards success.

Through Hell or High Water

The goal of your inbound marketing efforts is to increase web traffic and draw people to your company. Throughout your endeavors, you’ll have some high tides and some rough waters, but with marketing workflows, you’ll even out the choppy spots, allowing you to float more smoothly from inception to completion.


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  • Eliminate Stowaways.  The beauty of marketing workflows comes from the fact that you’re able to target consumers exactly when they need your attention.  At this point, you can send emails, update contact information, trigger email notifications, and update your contact lists as needed.  This means you’re better able to hone in on your target market without wasting time, effort, and your marketing budget on people who aren’t likely to turn into high-qualified leads.
  • Stock Up On Essentials.  In the content marketing world, your knowledge of consumer behavior is essential.  Understanding who your customers are and what they want is one thing; being able to automate their needs in conjunction with your business is another.  Arm yourself with as much information as possible so you can streamline the process once you implement your marketing workflow procedures.
  • Determine Your Destination.  Metrics are a marketer’s best friend.  Without them, you won’t know how far you’ve come because you won’t really understand where you started.  Put metrics into place to help you know what you want to learn from your customers’ interactions.  Ask yourself who you’re trying to target, and make sure you’ve got a plan in place that speaks to that group of people.
    • Do you want to reach out to the people who have viewed a certain page on your site?
    • Are you interested in touching companies with a specified minimum number of employees?
    • Is your target audience more relative to a particular geographic area?

Once you define your optimal audience, the automation process will be a breeze.