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What is Digital Marketing?

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In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time. This is what makes digital marketing in Santa Barbara so effective. The ability to see near instantaneous results as to what works, and the freedom to adjust your strategies across your web design in Santa barbara and your social media marketing to accommodate your local customer base. In other words, why local digital marketing is an upgrade to broader national campaigns.

Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc.

Why Digital Marketing Is Important

Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

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Manage Customer Relationships Across All Channels

Digital marketing and its associated channels are important – but not to the exclusion of all else. It’s not enough to just know your customers; you must know them better than anybody else so you can communicate with them where, when and how they are most receptive to your message. To do that, you need a consolidated view of customer preferences and expectations across all channels – Web, social media, mobile, direct mail, point of sale, etc. Marketers can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying cycle. The deeper your insight into customer behavior and preferences, the more likely you are to engage them in lucrative interactions.

Why Digital Marketing in Santa Barbara works

It’s elemental dear Watson. Analytics broken down by digital element. Every single component of your marketing strategy can be measured to show exactly how effective it is, giving you control over your marketing. You don’t have to wait for ratings reports and then extrapolate the perceived effectiveness of your campaign. With digital, you know immediately what is working, what isn’t, and how it affects actual customer dollars.

Part of this article originally appeared at www.sas.com