Why You Need a Social Media Strategy

Did you know a recent study found that, “ nearly 80% of consumers would be more inclined to buy more often in the future because of a brand’s presence on social media?”(AdvertisingBureauUK)

The truth is, if you’re a local Santa Barbara business without a Facebook strategy, you could be missing out on thousands of customers a month. Facebook advertising is smart advertising for the modern age. A way to directly engage with customers on a platform thousands are already on. The more you engage with your customers, the more you are on their mind.

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There are several different media platforms which you can choose to use. You can use just a few or all of them; try to find a platform that will be beneficial to your business. The first ones that come to mind will undoubtedly be Facebook and Twitter. But what about Linkedin, Pinterest Instagram and Google+? These could be great platforms for your company to expand.

Google+ alone has 343 million current users, and that list grows every day. What is great about Google+ is that it collects more personal information such as location and demographics.

Pinterest is a great way for companies to provide customers with relevant content that will better engage their customers. Businesses can post tips and tricks as well as useful posts and links. One of the most emerging ideas when using Pinterest is companies who use the “Private Board” section to send their clients customized idea boards. This could be a great way to get them to visualize a project or idea as well as giving you an opportunity to really engage with them.

LinkedIn is a great platform to help you make connections with clients, similar businesses or people who could somehow become business connections. Having your profile on LinkedIn will make people take you more seriously. If you are meeting someone for the first time and hope to make a business connection, they are going to feel more comfortable if they can see your online presence and your work history.

Instagram is also a great way to create exposure for your Santa Barbara business depending on what your market is. For instance if you are a restaurant, this is a great way to reach out with your customers. What better way to make them hungry for your delectable, seasonal pesto pasta than by showing them a photo? The minutes your customers see that photo they think, “Pesto pasta, that sounds good.” And bam! Business coming through your door.

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Some things to keep in mind are to remember your target audience and think about what you already know about your demographic. How are you going to make them engage with your content? Is it through posting inspirational quotes on Facebook or by posting pictures on Instagram? Make sure you aren’t cluttering their life with more posts they aren’t going to read. Listen to what they want and really add value to the online conversation. Don’t ignore comments, make sure you respond to everything your customers are saying and be patient. Building an online presence can take time, so don’t get discouraged when it doesn’t happen overnight.

The truth is Social Media Marketing is the future. Print Advertising is on its way out and if you’re a local business without a Social Media strategy, you could get left behind in the dust. One way to make sure you rise above your competitors is by building your online presence and really engaging with your customers. This will turn them into loyal customers who will help your business grow.

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