Why Businesses Should Help Their Employees Find Their Happy Place
If Success is Your Goal, A Good Company Culture is Your Answer
Spoiler alert – the industrial revolution is over. It’s true, the days of gray clad employees bent over workstations has went the way of the dodo. Captains of Industry are campfire story fodder, and John Galt is nowhere to be found. That isn’t to say that business is dead – not by a long-shot. I don’t want my words to be misconstrued. But what I am saying is that company culture has evolved.
In the days of yore, workers punched a clock, did their job, then went home. There was no loyalty or interest in the company itself – just a paycheck. Somewhere along the line, that proved to be unsustainable. People want to feel vested in their work. They want to feel like they actually produce a product that they have had a voice in creating. In short, people want to matter. Employers and smart entrepreneurs had to adjust.
What we’re seeing in the most successful businesses is a model of social culture – in a way, a trend to democratize the workplace. The results have been undeniably positive, and measurable. Milton Moskowitz, co-author of the Fortune ‘100 Best Companies to Work For’ list confirms, “We keep track of stock market performances of companies on this list, and they are consistently outperforming other companies”.
Allowing employees to be active contributors and beneficiaries of a company’s success, attracts and retains talent. Laszlo Bock, SVP of people operations at Google refers to Googlers as, “People who are exceptional and motivated, and who are driven beyond a good job and a paycheck”. It’s no secret what Google has done with their company culture. Onsite physicians, game rooms, free food, fitness, laundry – yes even laundry – are just a few samples of their commitments to their talent.
ZeeBlu, a firm that specializes in web design, social media, and digital marketing in Santa Barbara has taken this model to heart. A young company that is on a fast growth pattern, they involve their employees in every step of their development. The CEO of ZeeBlu, Chad Ratcliffe says, “We give every employee a voice in our brand”, he goes on to say, “We want everyone here to feel like they are a partner in the business and not just an employee”. It shows in their success and is definitive proof that a positive company culture isn’t something that needs to be reserved for companies worth billions of dollars. Bock sums this up simply, “The important thing to note is that you don’t need a lot of money to do what Google has done. If you give people freedom, they will amaze you.”