The Connected World
A new buzzword these days is the Internet of Things. It’s a term that describes a point of ultimate connectivity, but not between humans—between devices. There will come a day when the temperature gauge on your house determines that you might appreciate having your car started for you 10 minutes before you walk outside—a day when it’s raining and your drink dispenser make a cup of hot chocolate because it knows you like cocoa when it rains—a day when your watch recognizes that you’re overheated and tells your home to let out a bath and for your TV to queue up an epic run of your favorite movies. This is the future: scary, convenient, and inevitable.
So what can you do now to prepare?
For one, your business needs to get online. 4 out of 10 small businesses are not online, while 82% of consumers use the Internet to find local businesses. That seems a bit one sided.
You can bridge that gap. It starts with digital marketing. Santa Barbara is a community of small-ish businesses, and a great place to apply that 4 out of 10 statistic. I did a little bit of my own research and after asking 200 small businesses, I found that only 3 out of every 10 businesses are investing in digital marketing in Santa Barbara. That’s crazy! If your business is not implementing digital marketing, you’re throwing away ~82% of the local consumers!
How to get started:
Get online! Build a website, use Facebook, develop an email strategy, a web video strategy—it sounds daunting. Thankfully there are agencies out there willing to do it all for you, like ZeeBlu. Call us at (855) 222-7297 to speak with a media expert. You will receive a detailed plan of what ZeeBlu can do for your business without any charge. Let us make you more money than you ever thought possible. Call ZeeBlu and discover the power of digital marketing.