UCSB Athletics and ZeeBlu Team Up to Tackle Community Outreach & Digital Marketing
Local marketing agency partners with university athletics to promote community engagement and increase family attendance.
ZeeBlu, a Santa Barbara digital marketing agency, is proud to announce its partnership with the University of California Santa Barbara Gauchos Athletics department. The agency will provide its expertise in digital marketing, social media strategy, and CRM campaigns. The collaboration will enhance the Gauchos marketing and community outreach strategy to reach the greater Santa Barbara community and increase attendance to Gaucho sporting events.
“We are thrilled to be working with UCSB Athletics. One of ZeeBlu’s guiding foundations is community, and UCSB Athletics is very involved with the community – through youth programs and volunteer participation,” said ZeeBlu Founder Chad Ratliffe. “The athletes don’t just represent the University, they are role models for the Santa Barbara community.”
At the heart of UCSB Athletics’ community involvement is “Gaucho GIve” — a program that allows members of nonprofit organizations, schools, and churches to attend UCSB sporting events free of charge. The Gauchos also have a long-standing relationship with American Youth Soccer Organization (AYSO), offering a skills day, a coaching clinic, and guest-coaching soccer clinics by Gaucho players at local youth practices. Their goal is to keep student-athletes involved in the community while keeping locals engaged with their hometown team.
Gaucho Athletics offers a variety of options for fun, easy, and affordable family outings. The “Family Plan” offers the best value for catching all the action for less than $4 a game. Included in the Family Plan are memberships to UCSB Athletics’ official kids club “GKids”. With GKids, children 8th grade and under receive a t-shirt that acts as their season ticket for every UCSB home game all year long.
“Not only are the University’s sporting events a lot of fun for the family, but they should also be a huge rallying event for the entire community,” said Ratliffe.
For more information about tickets and upcoming community events organized by UCSB Athletics that include AYSO Banner Night, the ball Boys & Girls Club programs, and a Hispanic Heritage Month celebration, visit www.ucsbgauchos.com.
ZeeBlu is a Santa Barbara digital marketing agency that is bridging the gap between “brick-and-mortar” businesses and the digital space. ZeeBlu’s mission is to build, support, and sustain local businesses through digital marketing. Its focus include website design, social media, video, email campaigns, SEO, and business consulting. For more information, visit ZeeBlu.com.
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