Digital Marketing in Santa Barbara Gets a Cold “White” Shoulder from Amazon.

Black Backgrounds Will be the New White

Remember in that first photography class in high school, and you learned how to shoot a subject in front of a white background? Yeah, Amazon just filed for, and was awarded U.S. Patent No. 8,676,045. Wow. I’m no lawyer, but this seems like a pretty big legal can of worms. Take a look at the patent below.

Pat 8676045

Digital marketing in Santa Barbara enter stage left. You have a business and you want to sell some of your products online. Or, maybe you just want to have staff photos, and you prefer a no frills blown out white back ground. You might want to think twice.

I’m not saying a team of para trooping lawyers are going to rappel out of black helicopters and pound on your door if you use a white background, in fact, it’s really unclear exactly what the patent is. Noted photographer and author,Ken Rockwell makes the distinction that Amazon hasn’t patented the ‘idea’ of a white background, only the ‘process’. So what does that mean? That they patented a specific lighting diagram? It appears that is the case.

If so, how does Amazon prove what your lighting setup was? This feels a bit like Instagram’s infamous user agreement a few years ago when everyone thought they were going to own and sell user photos. It seemed possible from the verbiage of their agreement, but simply never happened. I guess the online marketing world will have to sit back and watch this one unfold.

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