Content Marketing…What is it and how can you improve yours?

You may be asking yourself how you can improve your content marketing, or even what content marketing is. Marketing in Santa Barbara can be hard, and content marketing can really make your business take off. Content marketing is communicating with your customers and prospective clients without selling them anything. Your goal is to deliver helpful and interesting content which will in turn drive people to your website. The better content you create, the more likely you are to increase your website traffic and increase your sites conversion rates. Content marketing talks with people- traditional marketing talks at people.

Content marketing has been around for decades, its nothing new. Back in 1895, John Deere launched its customer magazine “The Furrow,” which now has 1.5 million copies in circulation in 40 countries and 12 languages. In 1982, Hasbro partnered with Marvel and created GI Joe Comics, which lead to a revolution in toy marketing. In 2009, the average company was spending 1.8 million dollars a year on content creation and distribution. (Content Marketing Institute) Why? Because content marketing works.Screen Shot 2014-10-23 at 10.38.17 AM

You want to create a lot of compelling content that helps get answers and solve problems. Catchy titles and headlines as well as improving your SEO keywords can all help you keep visitors coming back to your page often (and staying around). There are different mediums you can use to market your content: articles, blog posts, how-to videos, e-books or even white papers. Posting your content on social media sites as well as posting on other relevant, high-traffic sites can all increase your content marketing in Santa Barbara. The better your content is the more traffic you will get and the higher ranking you will have on search engines.

Remember, the objective of content marketing is not to “sell stuff” to your customer. According to ContentPlus, “70% of consumers prefer getting to know a company via articles rather than ads.” You want to provide consumers with practical information that will keep them coming back to your site. If you bombard them with sales pitches, you are less likely to retain them as interested consumers. When thinking about your target audience, consider what you are marketing and the best platform to reach them on. Men are more drawn to Google+, whereas women like Pinterest. When posting on social media, keep track of where you get the most responses. Use the free metric tools in order to see which content is generating the most interaction and try to think of why those are working more than others. Which call to action words attract the most customers? “Contact Us” or “Call Now?”; “$25 off” or “10% off?” Content marketing is a valuable tool for marketing your business in the Santa Barbara and Ventura area, that if done right could help increase your customer base and put you at the top.

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