5 essentials for summer marketing

Hint: They’re Easier Than You Think


With the sun in the sky and the kids out of school, summer is the ideal time to capture new customers.  As the temperature ramps up, so does the opportunity for digital marketing. With Santa Barbara enjoying a perfect Mediterranean climate, and natural beaches all nestled into the foothills of the Santa Ynez mountains,  it’s no wonder that Santa Barbarians and visitors alike hit the streets in droves looking for summer fun.  Using these 5 easy steps, will ensure that your business is poised to take advantage of the summer season.

1. Be Visible

Seems easy right?  Your doors are open, your products or services are great, and the open sign is turned on.  But what sets you apart from the rest of the herd?  The best place to start is the first place that people look – the internet.  Digital marketing in Santa Barbara is an absolute must as families and visitors plan their summer activities. It’s crucial to update your web content regularly with new deals, offers, and services.  The great thing about your website is, it’s easy to update – take advantage of that to stay current.  It’s summer time, be fresh, be courageous, and be bold.

2.  Keep it Casual

It’s summer time, people want to let their hair down. Flip flops and shorts are the clothing of choice, and the simple “no worries” attitude is the order of business.  You could do worse as a business owner than to tap into this relax-igration (yes I just made that up, feel free to use it).  Just as important as the product that people are looking for, is the feeling that they get from the experience.  Not all products or businesses are seasonal, but your customers are.  If you aren’t constantly striving to connect with your customers, somebody else will.

3.  Tap Into Tourism

Located just 90 miles north of LA and just south of the Santa Ynez Valley, Santa Barbara is the most well known secret spot on the west coast.  Sandwiched between the Santa Ynez Mountains and the Santa Barbara channel,  it’s isolated in a way that makes it a true destination vacation.  As tourists ascend on the American Riviera with their smart phones and tablets in hand, a fresh and well thought out strategy for digital marketing in Santa Barbara is the best way to get them in the door.  Nature has done the hard work, you just have to make sure they can see you. Tourism in Santa Barbara is a $1.4 billion industry, don’t leave that on the table.

4.  Did I Mention Be Visible?

I know I already mentioned this, but it’s worth a second go around.  Sure you’ve worked hard to establish a great reputation via word of mouth, and you probably use FaceBook, Twitter, and maybe even Instagram to get the word out about your business.  But how many people follow you?  Your reach is limited to the number of followers that you have. If you create a fun environment through a unique strategy for digital marketing in Santa Barbara specifically, as well as back it up with a brick and mortar experience, people will seek out your business for the fun.  It’s estimated that 380 billion photos are taken per year, many of these photos find their way onto social media.  It’s clear that people like to record what they are doing.  Tapping into this new-age marketing is a great way to put your customers to work for you.  Every time a customer takes a selfie, or a group of friends ask for a picture in front of your store, that is the greatest word of mouth marketing there is.

5.  Be a Part of Your Community

Summer means outdoor events.  Everyone loves to get outside for races, beach clean up events, and festivals – Santa Barbara is no different.  Being present as a sponsor, or renting a booth at these events creates great visibility for your business.  In addition to the sheer visibility, everyone loves a local company that backs it’s community.  Backing a community event says to the local residents, “Hey, we like the same things you like”.  It creates loyalty and ultimately gets customers in your doors over and over again.

You don’t have to miss the summer fun yourself!  Put ZeeBlu to work for you.  Visit www.ZeeBlu.com to find out how all your digital marketing in Santa Barbara needs can be handled worry free by our team while you focus on what makes your business great.

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